Bust The Label Mission

Bust The Label is more than a wellness brand — it’s a movement.
We’re here to break the rules, rewrite the narrative around aging, and empower a new generation of women (and men) to feel bold, beautiful, and limitless — especially after 40. No filters, no stereotypes, just real people owning every chapter of their lives.

Founders’ Story

Meet Caroline Stanbury & Sergio Carrallo

Breaking Labels. Redefining Wellness. Owning Every Chapter.

Caroline and Sergio are the heartbeat behind Bust The Label , a brand born out of passion, experience, and the desire to create something real.

Caroline, a global personality known for her fearless attitude and unapologetic style, is living proof that life doesn’t slow down after 40 — it gets better. She’s here to help women feel empowered, beautiful, and confident in their skin at every stage. Her philosophy? Wellness isn’t about staying young — it’s about staying powerful.

Sergio, a former professional footballer, has spent his life dedicated to health, performance, and peak potential. But his take on wellness goes deeper than just fitness — it’s about mental clarity, emotional balance, and long-term vitality.

Together, they’ve built Bust The Label as a space to challenge stereotypes, celebrate self-care, and show the world that age is not a limit — it’s a launchpad.

Vision & Core Values

At Bust The Label, our vision is to create a world where aging is embraced, not feared — and where wellness is accessible, inclusive, and empowering.

We stand for:

  • Authenticity

    No filters, no fakes. Just real people on real journeys.

  • Confidence

    Helping you feel your best in your body, mind, and soul.

  • Longevity

    Wellness that goes beyond the surface. It’s a lifestyle.

  • Empowerment

    Especially for women over 40 who are in their prime, not past it.

  • Breaking Stereotypes

    Because you define your timeline, not society.

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Meet the Team

You know the founders. But behind the scenes, we’re a small team of passionate creatives, wellness experts, and believers in the magic of reinvention. Together, we’re building something that matters — and you’re a part of it. But behind the scenes is a powerhouse team bringing this vision to life.

A New Chapter in Leadership

We’re proud to welcome Brian Esposito as CEO of the brand.

With decades of experience as a globally recognized business strategist, investor, and brand builder, Brian brings unmatched expertise in scaling innovative companies. His passion for purposeful brands and commitment to elevating meaningful missions make him the perfect fit to lead Bust The Label into its next chapter.

Brian’s vision? To take this movement global — making sure Bust The Label becomes not just a brand, but a cultural shift in how we think about wellness, age, and identity.

Together, with Caroline and Sergio’s passion and Brian’s leadership, we’re building something that will truly leave a mark.